Brief History
In most companies the
corporate identity is built
around the concept of
strategic business units and
not around core
competencies. Hamel and
Prahalad feel that this is
not a true reflection of an
organization. A strong end
focus is a necessity but it
should be supplemented by an
equally important view of
the core competencies of the
organization. This matrix
was designed by Gary Hamel
and C.K Prahalad and
appeared in their book
Competing for the Future,
which was published in 1994.
The matrix was developed as
an aid in setting specific
acquisition and deployment
goals.
