Competitive Intelligence for the Medical Device Industry

 

Cipher's medical device consulting has extensive experience in the vascular access market, working across such key product segments as:

- PICCs

- CVCs

- Dialysis Catheters

- Ventilators (Respiratory)

Our researchers rely primarily on direct interviews with clinicians, policymakers and/or business executives in order to assess the competitive, regulatory and technological aspects of the marketplace.

We understand the unique challenges of your industry, including difficulties in:

- Assessing the value proposition and potential ROI of a new VA product

- Preempting the launch of competitive products

- Assessing the threats and opportunities in selected market segments

- Assessing the strengths and weaknesses of leading competitors

- Identifying new opportunities in emerging markets

- Screening global licensing and/or manufacturing partners

Typical projects include:

- Product Launch Value Proposition Assessments

- Competitive Product Assessments

- Disruptive Technology Assessments

- R&D and Manufacturing Compliance Due Diligence

- Early Warning News Monitoring

 

 

 

Cipher Updates

November 9, 2011

Cipher 2011 Syndicated Research Providers' Benchmarking Report Released

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October 25, 2011

Introducing Cipher Brazil's Latin American Advisory Services

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